PR Brand Manager

Duties & Responsibilities

• Manage media relations by building strong connections with journalists, influencers, and industry stakeholders.
• Craft compelling press releases, speeches, and brand stories that align with organizational goals and resonate with target audiences.
• Oversee brand communication campaigns across digital, print, and broadcast platforms to ensure consistent messaging.
• Monitor public perception and brand sentiment, proactively addressing issues and managing crisis communication when necessary.
• Collaborate with marketing, content, and leadership teams to align PR initiatives with overall brand strategy.
• Organize and manage events, sponsorships, and brand activations to strengthen brand presence and community engagement.
• Track and analyze PR campaign performance, providing insights and recommendations for continuous improvement.
• Ensure brand guidelines are upheld across all communication channels and external partnerships.